Ajmal Perfumes has rebranded as Ajmal Dubai, tying its 75-year fragrance legacy more closely to Dubai through a new “Scent of a City” platform and refreshed visual identity.
Ajmal Perfumes has unveiled a new brand identity as Ajmal Dubai, underscoring its deep-rooted connection with the city that has powered much of its modern growth. The rebrand coincides with the heritage house nearing its 75th anniversary and reframes Ajmal as a fragrance maison that captures “the scent of a city” rather than simply a perfumery label.
Positioning Dubai at the heart of its story, Ajmal Dubai leans into the emirate’s global outlook, ambition, and reputation for olfactory culture, where fragrance is closely tied to personal identity and everyday rituals. The refreshed platform is anchored in the campaign idea “Scent of a City,” celebrating how perfumes accompany family gatherings, social occasions, and moments that bind generations through shared aromas. It signals a renewed commitment to oriental perfumery while embracing contemporary tastes and international audiences.
CEO Abdulla Ajmal describes the move as an affirmation rather than a reinvention, noting that Dubai has long shaped the company’s evolution from a regional perfume maker to a globally distributed brand. By adopting the Ajmal Dubai name, the group aims to express both its Emirati heart and its worldwide reach, aligning its identity with a city known for turning tradition into future-facing experiences.
The new name and logo will roll out across all touchpoints, including stores, packaging, communications, and digital platforms, creating a cohesive visual language linked to Dubai. With more than seven decades of expertise and a footprint spanning hundreds of stores and over 70 countries, Ajmal Dubai now seeks to cement itself as a signature of Dubai’s scent on the global stage.
