Vault22 appoints Catch Communications to lead PR and strategic comms, boosting its profile in UAE fintech, personal finance, and wealth management with trust-focused storytelling.
Vault22, a financial wellness platform tailored for digital natives, has selected Catch Communications as its PR and strategic communications partner in the UAE. The appointment supports Vault22’s expansion in the fintech sector, where it offers an all-in-one app combining savings, investments, goal tracking, and long-term wealth strategies.
Catch Communications will manage integrated PR initiatives to elevate Vault22’s narrative, sharpen its positioning, and increase visibility among fintech, personal finance, and wealth management audiences. This includes crafting trust-building stories that highlight the platform’s role in empowering informed decisions for a tech-savvy generation navigating modern money management.
Injeel Moti, Founder and CEO of Catch Communications, emphasized the synergy: “Fintech platforms demand transparent, reliable messaging at the finance-tech crossroads. Vault22’s emphasis on financial empowerment matches our commitment to strategic, narrative-driven communication.” The agency, known for MENA work with Holcim UAE, Dubai Women’s Run, and others, brings expertise in content-led campaigns that foster leadership and audience engagement.
Vault22’s ecosystem simplifies wealth building through intuitive tools, addressing gaps in traditional banking for younger users. This partnership bolsters its outreach to stakeholders as it grows its user base and platform features in a competitive landscape.
