IKEA Turns Cushions and Throws into Halloween Jump-Scare Shields
IKEA’s “Halloween Essentials” campaign by INGO rebrands cushions, throws, and blankets as horror movie protectors, launching OOH, print, and social…
Month: March 2026
McLaren Racing Welcomes Etihad Airways as Multi-Series Official Partner
McLaren Racing partners Etihad Airways from 2026 for F1 and WEC teams, with branding on cars/helmets, fan experiences, and a…
WPP Media MENA Teams with Tapper for Cleaner Traffic, Lower CPAs
WPP Media MENA partners Tapper to block invalid traffic on Google/Meta, cutting du’s CPA by 13% and lifting orders 8.6%…
FP7 McCANN Elevates Cynthia Sarkis to MENAT Creative Hub Lead
FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub, overseeing Dubai, Saudi, and Qatar operations for faster,…
Assembly Elevates Ravi Rao to MENA CEO for Accelerated Growth
Assembly names Ravi Rao, ex-GroupM and Mindshare leader, as MENA CEO to drive expansion, partnering with regional execs amid investments…
Vault22 Partners with Catch Communications for Fintech PR Push
Vault22 appoints Catch Communications to lead PR and strategic comms, boosting its profile in UAE fintech, personal finance, and wealth…
Bvlgari’s “Icons of the Moon” Reimagines Ramadan in Art and Light
Bvlgari launches “Icons of the Moon” Ramadan campaign, partnering with female Middle Eastern artists to translate lunar symbolism into sculpture,…
Seedtag Taps Criteo Veteran Brendan McCarthy as Global CMO
Seedtag appoints Brendan McCarthy, ex-Criteo CMO, as Chief Marketing & Communications Officer to drive neuro-contextual ad growth, leveraging Liz AI…
Mada Media Awards Al Fardan Exchange Dubai Metro Naming Rights
Mada Media hosts first official ceremony at Al Khail Station, granting naming rights to Al Fardan Exchange for the Red…
Ajmal Perfumes Becomes Ajmal Dubai, Bottling the Scent of the City
Ajmal Perfumes has rebranded as Ajmal Dubai, tying its 75-year fragrance legacy more closely to Dubai through a new “Scent…