Seedtag appoints Brendan McCarthy, ex-Criteo CMO, as Chief Marketing & Communications Officer to drive neuro-contextual ad growth, leveraging Liz AI for privacy-first targeting worldwide.
Seedtag, a leader in neuro-contextual advertising, has named Brendan McCarthy as its Chief Marketing & Communications Officer to fuel its worldwide expansion. McCarthy steps into the role from Criteo, where he served as CMO and repositioned the firm from a narrow product focus to a comprehensive AI-powered commerce media powerhouse.
With over two decades in strategic marketing, McCarthy’s career spans Fortune 500 giants like Nielsen, Samsung, and eBay, where he fused data analytics, creative storytelling, and executive communications to spark business growth. At Seedtag, he will direct global marketing and comms efforts, championing the company’s Liz AI platform—a neuroscience-based tool that reads real-time audience emotions, interests, and intent for precise, privacy-safe ads on CTV, video, and the open web.
CEO Brian Gleason hailed McCarthy’s knack for converting bold ideas into tangible results, especially as Seedtag posted 46% year-over-year revenue surge in North America last year and scales its Contextual OS globally. The hire comes amid rising demand for cookieless solutions that prioritize consumer trust over tracking.
McCarthy is excited about Seedtag’s disruptive edge: “This is a chance to position us as the go-to AI partner for brands seeking innovation without compromising privacy, accelerating value for clients worldwide.” Headquartered in New York and Madrid with 700+ staff across regions, Seedtag aims to deepen brand-audience bonds through smarter, context-driven campaigns.
