Publicis Media Middle East has partnered with GoWit to scale AI‑driven retail and commerce media across MENA and Türkiye, unifying on‑site, off‑site, and in‑store campaigns through the GoWit One platform.
Publicis Media Middle East has entered a strategic partnership with AdTech provider GoWit to accelerate commerce and retail media growth across the MENA region and Türkiye. The alliance links Publicis Media’s regional scale and deep advertiser portfolio with GoWit One, GoWit’s AI‑first retail media platform, to help brands and retailers run more efficient, data‑driven campaigns.
At the core of the collaboration is GoWit One, an AI‑powered AdOps and retail media operating system built to solve fragmentation by unifying multiple retailers, markets, and formats within a single ecosystem. By automating up to 98% of manual campaign workflows, the platform is designed to streamline execution, reduce operational overhead, and enable faster scaling of retail and commerce media programs. Publicis Media will act as the exclusive pilot agency partner for GoWit One in MENA, using the technology to centralize planning, activation, and optimisation across its commerce and retail media mandate.
The partnership is positioned to support a truly omnichannel retail media approach, connecting on‑site, off‑site, and in‑store inventory while enabling privacy‑safe, identity‑led targeting through Publicis Media’s Core ID solution. This will allow advertisers to reach high‑intent audiences closer to the point of purchase, measure performance in a closed‑loop environment, and build more connected, scalable campaigns across Saudi Arabia, the UAE, Egypt, Lebanon, Iraq, and Türkiye. Leaders from both companies say the move reflects a shared ambition to create a more mature, structured, and sustainable retail media ecosystem in high‑growth markets, unlocking new revenue streams for retailers and measurable outcomes for brands.
