StickyGinger appointed PR agency for RAKTDA across GCC, handling media relations and strategy to promote Ras Al Khaimah’s beaches, adventures, and business appeal to regional travelers.
StickyGinger, the Dubai-headquartered creative communications agency, has been named the official PR partner for the Ras Al Khaimah Tourism Development Authority (RAKTDA) across the GCC region. Effective immediately, the agency will manage all media relations, handle press inquiries, and shape strategic communications to spotlight Ras Al Khaimah as a top choice for leisure and business visitors.
RAKTDA drives the emirate’s tourism growth through infrastructure investments and targeted positioning, highlighting its stunning mountains, beaches, adventure offerings, and luxury resorts. StickyGinger’s mandate includes amplifying these assets via earned media, influencer collaborations, and narrative campaigns that resonate with GCC audiences, building buzz for events, launches, and seasonal drives.
Founded by Lucy Freeman and Kiera Purdue, StickyGinger has earned acclaim for high-impact work that prioritizes relevance and ROI, often landing awards for innovative regional storytelling. This GCC-exclusive role for RAKTDA reinforces the agency’s foothold in destination marketing, aiding the emirate’s push to rival established UAE hotspots.
