Judy Dimassi joins Havas Middle East as Senior Media Executive from DiGi Motive, bringing digital strategy, award-winning campaign expertise, and UAE market insights to the Dubai team.
Havas Middle East has bolstered its media team with the appointment of Judy Dimassi as Senior Media Executive, based in Dubai. Dimassi announced the move on LinkedIn, bringing her expertise in digital strategy and planning to the agency’s growing operations in the UAE.
Dimassi joins from DiGi Motive Technology FZCO, where she served as Senior Strategy and Planning Executive since July 2024. In that role, she led cross-functional teams for digital campaigns, analyzed market data to uncover growth opportunities, managed submissions for major awards like MMA Smarties and MDA, and handled client servicing to ensure smooth project delivery. Her efforts focused on turning insights into actionable strategies that boosted brand performance in competitive digital landscapes.
With a background rooted in the UAE’s dynamic media scene, Dimassi previously worked at ADScholars and Digi Training Land. These positions honed her skills in product marketing, sales, lead generation, and talent acquisition, giving her a well-rounded foundation in business development and client relations. A graduate of Lebanese American University with a bachelor’s in registered nursing, she has pivoted successfully into digital marketing, emphasizing innovation and measurable results.
The hire aligns with Havas Middle East’s push to strengthen its media capabilities amid rising demand for integrated digital solutions in the region. Dimassi’s addition is expected to enhance the agency’s strategic planning and execution for clients navigating fast-evolving ad tech and performance marketing trends.
